identity of brands

identity of brands, 

The outward expression of a brand, including its name, trademark, communications, and visual appearance. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand The brand owner will seek to bridge the gap between the brand image and the brand identity.

variables brand

The following elements may differ from country to country:

• Corporate slogan
• Products and services
• Product names
• Product features
• Positionings
• Marketing mixes (including pricing, distribution, media and advertising execution)

Brand element

Brand elements

Brands are spreadthrough various elements:

• Name: The word or words used to identify the company, product, service, concept
• Logo: The visual trademark that identifies the brand
• Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.

make profit with brands

In addition to taking advantage of the outstanding growth opportunities, the following drives the increasing interest in taking brands global:

Brand : concept

Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.

Some people distinguish the psychological aspect, brand associations like thoughts, feelings, perceptions, images, experiences, beliefs, attitudes, and so on that become linked to the brand, of a brand from the experiential aspect.

brand name

The brand name is quite often used interchangeably with "brand", although it is more correctly used to specifically denote written or spoken linguistic elements of any product. In this context a "brand name" constitutes a type of trademark, if the brand name exclusively identifies the brand owner as the commercial source of products or services.