variables brand

The following elements may differ from country to country:

• Corporate slogan
• Products and services
• Product names
• Product features
• Positionings
• Marketing mixes (including pricing, distribution, media and advertising execution)

These differences will depend upon:

• Language differences
• Different styles of communication
• Other cultural differences
• Differences in category and brand development
• Different consumption patterns
• Different competitive sets and marketplace conditions
• Different legal and regulatory environments
• Different national approaches to marketing (media, pricing, distribution, etc.)