Brand element

Brand elements

Brands are spreadthrough various elements:

• Name: The word or words used to identify the company, product, service, concept
• Logo: The visual trademark that identifies the brand
• Tagline or Catchphrase: "The Quicker Picker Upper" is associated with Bounty; "Can you hear me now" is an important part of the Verizon brand.

• Shapes: The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle are trademarked elements of those brands.
• Graphics: The dynamic ribbon is also a trademarked part of Coca-Cola's brand.
• Color: Owens-Corning is the only brand of fiberglass insulation that can be pink.
• Sounds: A unique tune or set of notes can "denote" a brand: NBC's chimes are one of the most famous examples.
• Movement: Lamborghini has trademarked the upward motion of its car doors.
• Smells: Scents, such as the rose-jasmine-musk of Chanel No. 5 is trademarked.
• Taste: KFC has trademarked its special recipe of 11 herbs and spices for fried chicken. ( mod. wikipedia)